From your point of view, do you think Africa is supportive of our Music?
From What I see, I know SA, Nigeria and Angola’s major support of their music is phenomenal. Their music has a lot of plays in local stations, which is essential for a growing industry. It teaches people to love and appreciate their own.
I think people need some time to familiarize themselves with new genres. What I am certain is that good music will eventually always gets the support it deserves.
Yes, you’re right, and to add on to that, I think it’s okay to have the genres being different because support can still cut across. I’ve seen the likes of Casper, a hiphop artists, supporting house artists. Just sharing music or dancing to it could help promote a lot. We’ve had an artist, a painter, sharing his creative process on social media while playing our music in the background. This is how creatives merge different art and while at it, supporting each other.
Which is the most effective Social Media platform for you?
Although we are available across different social platforms, we are more fascinated with Instagram because it has more engagement for us. Most labels and artists are easily directly reachable via IG. Instagram is also more personal and delivers in real time.
We’re also working on a Kreative Nativez website so that our fans have a one-stop centre for all our music.
Talking of Social Media and the Internet, how do you deal with piracy?
Well, this is a global disease. Unfortunately we have no full control on this in this digital age. I mean, one could buy the track legitimately, but then share it on their blog for free. There are pros and cons to this because still, these people share our music.
Ideally we’ve tried making our music accessible across platforms. For some of these you need not to pay, just stream. As a preference, as long as people can access and share the music, we are not bothered. At the end of the day, we want people to listen to us.
Otherwise I think most music artists would agree that they best way to earn is through tours and gigs. So artists need to be commercially viable to be booked for performing acts.
What do you think is the role of Labels in music production?
For original content, labels help in providing a professional aspect. People tend to take you more seriously when you release music with labels. They help make music more accessible and traceable. For bootlegs though, (laughs) which have actually proven to be more popular because people relate more, we put them out ourselves for free since we do not have the full rights.
We will be releasing through our own label in a few months, but also still work with others from different parts of the world for the sake of networking. This is from curiosity and also to help us establish ourselves in various regions of the world.
But still we’re very independent as of now.